Read the full brief
Check minimum duration, permitted material, mandatory elements and exclusions. The content guidelines cover the core rules.
Disclose promotional content
Where required, use the platform disclosure tools and make the promotional nature immediately clear.
Get the technical basics right
Use full 9:16 video, clean audio, readable captions and no third-party app watermark over brand material.
Never inflate views
Purchased traffic and artificial engagement are excluded during verification and may lead to account removal.