Content guidelines
Last updated: 21 Sept 2026
This is a courtesy translation. In case of any discrepancy, the Italian version prevails and the agreement is governed by Italian law.
1 — Format and duration
Clips must be vertical 9:16 and meet the duration set in the Brief. If none is stated, the minimum is 15 seconds.
2 — Source material
Use only source material allowed by the Brief. Do not distort its meaning, attribute unsupported claims to the Brand or combine it with damaging content.
3 — Promotional disclosure
Make the promotional nature immediately clear using the social platform’s disclosure tools and any visible wording required by the Brief, such as #adv, Advertising or Sponsored by. Missing disclosure leads to rejection.
4 — Prohibited content
Clips must not contain unlawful, discriminatory, hateful, violent, defamatory or sexually explicit content; inappropriate depictions of children; false product claims; infringement of copyright, trade marks, image or privacy rights; attacks on competitors; or categories excluded by the Brief.
5 — Music and third-party material
Use only authorised platform libraries or material for which you hold a suitable licence.
6 — Technical quality
Audio must be intelligible, images must not be pixelated or distorted, captions must be readable and third-party app watermarks must not cover Brand material.
7 — Checks
Compliance is checked before views count towards payout. Removing, changing or making an approved clip private stops further earnings.