Where clipping comes from
Vertical feeds need fresh content every day, while much long-form material is watched once and forgotten. Clipping puts that material back into circulation.
Brands gain distribution without a new production. Creators can focus on editing rather than inventing content from scratch.
Who does what
The brand provides source material and sets the brief, rate and closing date.
The creator selects strong moments, edits in 9:16, discloses promotional content and publishes on their profile. See how it works and how payouts are calculated.
Why payment follows views
Paying by verified views means the brand spends in proportion to actual reach and the creator earns in proportion to performance.